Although he actually wanted to go to film, he began an apprenticeship as a photographer with Theo Vonow in Zurich in 1943.
1944–45 six months in Hans Finsler's photography class at the Zurich School of Applied Arts, first experimental photographs to capture moods and movement. From 1946 apprenticeship as a documentary cameraman at Central-Film and Gloria Film in Zurich (diploma 1948), but continues to work intensively with photography. Arouses great attention with his first work, the photo essay Magic of the Rails (1949).
1949–51 press and advertising photographer, in between 1 year as picture editor for Züri-Woche. 1951 marriage to Rita Dürmüller, who supported him artistically throughout his life. 1951–53 photo reporter for the Black Star agency, London; travels in the Middle East and Africa and publishes in Picture Post, Illustrated, Time-Life, Die Woche, among others. From 1953 concentration on color photography, opening of his own studio after first orders from the pharmaceutical industry. Experiments with the dye transfer process and is honored in 1957 by the US Color Annual as "Master of Color". Founds Turnus Film (cinema and TV spots) together with HP Roth in 1959, wins the Palme d'Or (1963) for VW commercials in Cannes.
Until 1980 mainly color photography for international advertising campaigns, annual reports, anniversary books and the like for companies in Europe and the USA. Creates audio and multivision shows, for which he receives worldwide recognition. In 1965 and 1971 published two groundbreaking books on the creative and communicative possibilities of modern color photography.
In addition, he continues his free artistic work and publishes the much-acclaimed photo essay Das Auge der Liebe in 1954. Already in 1953 he was accepted as the youngest member of the College of Swiss Photographers (with Jakob Tuggener and Gotthard Schuh). 1977 rediscovered the creative potential of black and white photography, photographed in New York, Ireland and the south of France.
Gives up advertising photography in 1981, sells his studio and moves into a traditional stone house (Borie) in southern France. Since 1990 he has been restoring and reworking previous black and white negatives, making new barite prints and using some historical techniques. In 1999 he exchanged his borie with an old farmhouse in the Vosges, in whose attic he devoted himself intensively to nude photography in 2001/2002. To date, countless solo and group exhibitions worldwide, Photo15 Lifetime Award in Zurich.